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4.0

Amazon Unbound: Jeff Bezos and the Invention of a Global Empire by Brad Stone is more of the same on the subject of Amazon, the company we love to hate yet cannot seem to live without: as if we don’t already have too much information. What made this book interesting is the author’s research on Jeff Bezos himself, even as he shuns personal publicity and is somewhat of an enigma. It is difficult not to admire a man who created a colossal empire from so little. There is all the usual Amazon stuff but it is freshened up and is presented in informative and interesting chapters. The reader’s attention does not waver. This is not your usual “how to succeed in business”type of book. Recommended.