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kair 's review for:
The Challenger Sale: Taking Control of the Customer Conversation
by Matthew Dixon, Brent Adamson
It's damn difficult to find a good sales book that's not filled with fluff. This book also doesn't fully pass the test, but the concepts discussed are quite practical and applicable in any company.
As someone who is building out the sales function at a startup, this book entered orbit at the exact right time.
As someone who is building out the sales function at a startup, this book entered orbit at the exact right time.