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assaphmehr 's review for:
Loved: How to Market Tech Products Customers Adore
by Martina Lauchengco
Good resource on Product Marketing, though quality varies in parts.
This is the latest in the SVPG book series on product management and marketing. As with the other books, there are some good advice and practical nuggets in there, but also a lot of preaching "one way to do it" tone and varying degrees in quality.
The first quarter of the book (part 1) is purely preaching, and aimed at those who don't know much about either product management or marketing. The bulk of the book (parts 2-4) offers a good balance of background, case studies, and practical advice on building a product marketing practice, by relying on both product management and marketing and generating the right outputs. It could help product managers and general marketers understand each other and cover product marketing better, though for experienced product marketers (who came into this discipline from either side, as often happens) it will be a bit basic.
The last section (part 5) is aimed at leaders looking to establish a product management practice. It's a bit lighter on practicality, and there is a definite mismatch between the audience of the three parts.
Overall worth the read, but no necessarily the best book on the topic out there. As with all of SVPG books, there is that feeling that they are good at what they do, but the books aren't so much about teaching that effectively as they are around drumming up consultancy business.
This is the latest in the SVPG book series on product management and marketing. As with the other books, there are some good advice and practical nuggets in there, but also a lot of preaching "one way to do it" tone and varying degrees in quality.
The first quarter of the book (part 1) is purely preaching, and aimed at those who don't know much about either product management or marketing. The bulk of the book (parts 2-4) offers a good balance of background, case studies, and practical advice on building a product marketing practice, by relying on both product management and marketing and generating the right outputs. It could help product managers and general marketers understand each other and cover product marketing better, though for experienced product marketers (who came into this discipline from either side, as often happens) it will be a bit basic.
The last section (part 5) is aimed at leaders looking to establish a product management practice. It's a bit lighter on practicality, and there is a definite mismatch between the audience of the three parts.
Overall worth the read, but no necessarily the best book on the topic out there. As with all of SVPG books, there is that feeling that they are good at what they do, but the books aren't so much about teaching that effectively as they are around drumming up consultancy business.