A review by njyx
The Practice: Shipping Creative Work by Seth Godin

3.0

I'd say this is worth reading - there are a few key insights but I would say it's not one of Godin's best works. There is a little too much anecdotal, not quite on the nail, material that obscures the core message. I like the key insights around who the work is really for and the shift to professionalism. I'd say read Stephen Pressfield's the War of Art first.