A review by skavansieur
How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold by Maria Brito

5.0

*A review copy was provided by NetGalley in exchange for an honest review.

This book inspired me to finally start on the creative projects I’ve been dreaming of (and putting off) for months.

How Creativity Rules the World was inspired by Maria Brito’s grandfather who despite being kidnapped, led a life full of creativity, curiosity, and joy. He inspired Maria to explore her creativity, which led to her switching careers at 33. From her ‘dark ages’ of working as an attorney to becoming an art curator, travelling to multiple art shows a week and demystifying contemporary art for everyone, Maria Brito also conducts classes on creativity.

Maria Brito breaks down the aspects of creativity: its myths, habits required to cultivate creativity, how to start your creative cogs and how to maximise it to its fullest potential. It is written in short chapters, each drawing from real-life examples from the habits and successes of famous individuals and the author’s experiences. Enough for a bite-size bit of knowledge and more time to digest. I appreciate the examples in the book, it is relevant, ambitious, and inspiring. Without them, I wouldn’t have known about the Sleep No More experience in The McKittrick Hotel (now on my bucket list), Monet's Water Lilies in Musee de L’Orangerie and other fun Google Searches of things I wouldn’t be able to enjoy. It’s truly a book for general knowledge enthusiasts as well as people who want to learn ways to reframe their thinking.

At the end of every chapter is Maria Brito’s alchemy lab where she writes a few tasks and takeaways from the chapter for readers to practice their creativity. It covers deep reflection on understanding your skills, visualising your goals, establishing confidence, exploring museums, and more actionable tasks that slowly change how you understand creativity.

I think that developing creativity takes time and dedication, and this is a book that works well to point you in the right direction. I'd recommend for you to read it, no matter your field, age or hobbies, you’ll find some knowledge to look at the world around you with a new sense of curiosity.