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rbogue 's review for:
The Challenger Sale: Taking Control of the Customer Conversation
by Matthew Dixon, Brent Adamson
When I first started my career I loathed sales. I saw a used car salesman trying to take advantage of you so that he could sell one more car and get a commission. I never saw them as folks of high integrity. That was until I went to some of the sales training programs of Bill Caskey. Bill introduced me to the idea of the solution sale. That is he told me that sales should be an advocate for the client trying to make their lives easier. This aligned with my view of the world and while I would never consider myself a professional sales person, I am comfortable in sales situations.
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Click here to read the full review