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A review by thefriendlyabyss
Contagious: Why Things Catch on by Jonah Berger
4.0
Jonah Berger’s book is a must read for anyone beginning in marketing. The book is filled with intuitive anecdotes and examples and surprisingly obvious truisms that are only apparent after he explains them to you.
Most people think ideas and content that catches on is just happenstance or chance, but Berger proves that true or at least outlines that theirs way more thought and logic behind these trends than we think. This is a fun easy read that will leave you more informed by the end.
Most people think ideas and content that catches on is just happenstance or chance, but Berger proves that true or at least outlines that theirs way more thought and logic behind these trends than we think. This is a fun easy read that will leave you more informed by the end.