A review by kojobaffoe
The Big Payback: The History of the Business of Hip-Hop by Dan Charnas

5.0

Most of the other hip hop books touch on the business side but primarily focus on the birth, growth and evolution of the culture. The Big Payback lives up to its name, delving into how hip hop influenced radio, the record industry, brand endorsements, etc. It gives deeper insight into the people who were involved and does not shy away from speaking the negative as well as the positive. I thoroughly enjoyed the book. The subject matter is extremely broad and, as a result, there will always be things that are missing. Dan Charnas took on a mammoth task and executed exceedingly well.