4.0

I picked up this book a number of years ago as I was starting to toy with the idea of a side hustle. I really liked it, but I got too busy or distracted or found something to watch on TV instead and put it aside. Life knows when you're not ready for things.

I recently thought of this book again after a conversation with a friend about her desire to ramp up her independent business. Then came the loss of my job and the COVID-19 quarantine, and what better time to work through something creative and fun than now.

While I used the book to work on creating a structure to my freelance/consulting business (at the moment called "Accidental Athlete Communications") I found so much in here that would be useful in so many different ways. As I look at my jobs involving volunteer recruitment, donor recruitment, member recruitment, anything that needs a plan to connect an organization/business to people, this book as fun, practical ways to move the needle. I can't wait to start using some of these techniques in some of my development/recruitment jobs!

While lack of magazines lying around the house meant I couldn't do a lot of collage, I did have fun creating a few visual pieces. I liked the way this framed a business plan, how it got me to really think about what it is that I want to do, what I want it to look like, and the freedom to create a road map that may, or may not, work.