Scan barcode
A review by apeeks
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
4.0
This is between a 3 and a 4 but I'll round up.
Some chapters are far better than others but overall the book provides some good information to be a better marketer. Seth has a few books out there and as his catalogue grows the number of references to this other books also grows. By no means are the other books required reading but a couple chapters are heavy on reference to his other material.
Its a short book but well written. Material flows well from topic to topic and doesn't try to cram to many topic into one title.
I consider this more of a brand/product management and market strategy book. The author touches on sales and direct marketing but only lightly.
Some chapters are far better than others but overall the book provides some good information to be a better marketer. Seth has a few books out there and as his catalogue grows the number of references to this other books also grows. By no means are the other books required reading but a couple chapters are heavy on reference to his other material.
Its a short book but well written. Material flows well from topic to topic and doesn't try to cram to many topic into one title.
I consider this more of a brand/product management and market strategy book. The author touches on sales and direct marketing but only lightly.