A review by twocents
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell

4.0

Interesting case studies that look at how "epidemics" (both good and ill) can be traced to the stories we come to culturally understand, a small but impactful number of super spreaders, and in some cases, deliberate fuckery to push things in a specific direction (such as the opioid crisis).