A review by kwbat12
Yes!: 50 Scientifically Proven Ways to Be Persuasive by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

4.0

This was a pretty good book, though I didn't like it as much as Influence: Science and Practice, which is something I read years ago and enjoyed immensely. It was short snippets of techniques that could be used for Influence, and it was both informative and interesting. I enjoyed the depth in Cialdini's other work, though this is a well-written and concise book of techniques. I also liked his focus on ethical use.