A review by montigneyrules
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

3.0

#readingchallenge2021 (my extra books!)

I became intrigued by this book, when a fellow book club member spent time describing the more fascinating experiments within, sparking a great internal ‘bc’ conversation on human nature. The discussion became something I wanted to learn more about, so I decide to read this-learning more on how certain behaviors are impacted by social norms.

The author spent a great deal of time studying how we make decisions, engaging in various opportunities to apply his predictions. Overall, the experiments were interesting, though they didn’t provide any ground-breaking insight I wasn’t already aware of as a barrier (i.e money, brand names, placebo effects, and time limits). And a few studies were so repetitive of each other the reliability became iffy (i.e he began to influence and impact his subject matter and results too much because of controls within).

Overall, a decent quick read, on behavioral economics, where I ended up with a few case study nuggets to share with friends-but the writing style became monotonous and boring; too rich in experiences with the same ongoing argument repeated instead of developed.