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Zuboff puts to rest one of the most nauseating clichés “If its free – You are the Product” an expression born out of neo liberal capitalistic paradigm and repeated by imbeciles in 21st century ; the new version “Its free – You are the chewed up carcass – The “Product” ; was your unique experience , now extracted by highly pervasive algorithms” .
A new virulent form of capitalism which puts Marx’s original critique “reduction of the human to a mere cog – desperate to find real meaning in life” to shame; for this time it’s not Nature in the cross-hairs ; its Human Nature .
Tech behemoths tracking every move of the modern ape from the ubiquitous social media platforms to smart homes to smart toothbrushes; mapping every behavioral aspect and selling it off the highest bidder for this data . Effects of two decades of unbridled invasion of privacy is most evident on “generation Z” Humans whose identity is highly susceptible to market forces ; which may be the latest version of Instagram , imposing a new form totalitarian conformity which focuses on creating a little more predictable , a little more docile ape .
I thoroughly enjoyed this book ; from use of Lacanian concepts like Big Other ( the machine ) & the Gaze to Hannah Arendt’s totalitarianism to BF Skinner’s behavioral modification studies used by as a basis of algorithms which is further exacerbated by Congress appalling lack of understanding of how opaque things are to the general public with no regulation or laws in sight .
A new virulent form of capitalism which puts Marx’s original critique “reduction of the human to a mere cog – desperate to find real meaning in life” to shame; for this time it’s not Nature in the cross-hairs ; its Human Nature .
Tech behemoths tracking every move of the modern ape from the ubiquitous social media platforms to smart homes to smart toothbrushes; mapping every behavioral aspect and selling it off the highest bidder for this data . Effects of two decades of unbridled invasion of privacy is most evident on “generation Z” Humans whose identity is highly susceptible to market forces ; which may be the latest version of Instagram , imposing a new form totalitarian conformity which focuses on creating a little more predictable , a little more docile ape .
I thoroughly enjoyed this book ; from use of Lacanian concepts like Big Other ( the machine ) & the Gaze to Hannah Arendt’s totalitarianism to BF Skinner’s behavioral modification studies used by as a basis of algorithms which is further exacerbated by Congress appalling lack of understanding of how opaque things are to the general public with no regulation or laws in sight .