A review by gabsi77
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath

5.0

Definitely a compelling read. My boss bought it for me at Christmas to hopefully provide an answer of sorts to a question I'd asked. Being new to PR (read eight months) I felt a bit inadequate in my no longer new job. I think I've managed and done pretty well nonetheless but this book helped me to see some new perspectives that I can apply to my work.