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A review by bailey_the_bookworm
The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran
1.0
You know how you feel super stressed at year-end when you’re under a ton of pressure to meet all your business goals? What if you felt like that all the time, forever? Someone tell me how that is supposed to be an effective selling point.
Hustle hustle hustle hustle grind grind grind grind. No thanks!!
Also. People writing business books, I am literally begging you: find examples other than weight loss. The world is vast and interesting; you can make your point in an infinite variety of ways, and most of them would be more compelling than recycling the same harmful (false, mean-spirited, boring as hell) nonsense about losing weight. Maybe there are 46,000 books about weight loss because making people insecure about their bodies and hooking them into an ineffective cycle of weight loss/gain is wildly profitable, not because people are lazy slobs who don’t try. Just something to think about!!
This is not a book about weight loss, but apparently it’s the only example they could come up with. This book also recommends cutting your calories to 1,200 or LESS per day. That alone should disqualify any of the ideas herein from serious consideration.
The most annoying thing about this is that the idea of breaking the year into 12-week cycles (apart from the hustlegrind of it all) seems intriguing (but then again, it’s pretty much just: break your goals down into manageable chunks and then take action on those chunks, and that is not a new idea!)
Hustle hustle hustle hustle grind grind grind grind. No thanks!!
Also. People writing business books, I am literally begging you: find examples other than weight loss. The world is vast and interesting; you can make your point in an infinite variety of ways, and most of them would be more compelling than recycling the same harmful (false, mean-spirited, boring as hell) nonsense about losing weight. Maybe there are 46,000 books about weight loss because making people insecure about their bodies and hooking them into an ineffective cycle of weight loss/gain is wildly profitable, not because people are lazy slobs who don’t try. Just something to think about!!
This is not a book about weight loss, but apparently it’s the only example they could come up with. This book also recommends cutting your calories to 1,200 or LESS per day. That alone should disqualify any of the ideas herein from serious consideration.
The most annoying thing about this is that the idea of breaking the year into 12-week cycles (apart from the hustlegrind of it all) seems intriguing (but then again, it’s pretty much just: break your goals down into manageable chunks and then take action on those chunks, and that is not a new idea!)