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A review by afhill
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously by Jeff Gothelf, Josh Seiden
3.0
I really wanted to love this book, as I'm a huge advocate for customer discovery to fuel innovation. Sadly, I didn't come away with any great new insights from this book.
It could be great for managers at laggard companies, who haven't completely bought into this whole "social media" thing, but most of the companies I know and work with are well-aware of the importance of customer engagement and small iterative release and learning cycles.
I really respect the authors and did like a few of the examples they shared (the German Netflix-competitor was a great story), but overall the book left me wanting more.
It could be great for managers at laggard companies, who haven't completely bought into this whole "social media" thing, but most of the companies I know and work with are well-aware of the importance of customer engagement and small iterative release and learning cycles.
I really respect the authors and did like a few of the examples they shared (the German Netflix-competitor was a great story), but overall the book left me wanting more.