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A review by anetq
Yes!: 50 Secrets from the Science of Persuasion by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini
2.0
Super pop-version of the science of persuasion, with a strong leaning towards sales - and even though it does emphasize using this knowledge for good, and repeats that you business will suffer in the long run if you burn people, it still pretty much reads like a manual for manipulation for douchey salesmen!
I recommend to rather read [b:Thinking, Fast and Slow|11468377|Thinking, Fast and Slow|Daniel Kahneman|https://d.gr-assets.com/books/1317793965s/11468377.jpg|16402639] , something by [a:Dan Ariely|788461|Dan Ariely|https://d.gr-assets.com/authors/1270639083p2/788461.jpg] or maybe the real thing: Cialdini's [b:Influence: The Psychology of Persuasion|28815|Influence The Psychology of Persuasion|Robert B. Cialdini|https://d.gr-assets.com/books/1391026083s/28815.jpg|29303] (I haven't read the last one, as I got this my mistake, but it seems a lot more serious).
Unless off course you ARE a douchey salesperson trying to become even more douchey!
I recommend to rather read [b:Thinking, Fast and Slow|11468377|Thinking, Fast and Slow|Daniel Kahneman|https://d.gr-assets.com/books/1317793965s/11468377.jpg|16402639] , something by [a:Dan Ariely|788461|Dan Ariely|https://d.gr-assets.com/authors/1270639083p2/788461.jpg] or maybe the real thing: Cialdini's [b:Influence: The Psychology of Persuasion|28815|Influence The Psychology of Persuasion|Robert B. Cialdini|https://d.gr-assets.com/books/1391026083s/28815.jpg|29303] (I haven't read the last one, as I got this my mistake, but it seems a lot more serious).
Unless off course you ARE a douchey salesperson trying to become even more douchey!