A review by linneacolleenann
Contagious: Why Things Catch on by Jonah Berger

3.0

The intro & conclusion were great, but the middle 6 chapters were not that compelling. The author talks about studies and data but doesn’t provide any insight into either one. It felt long-winded. I was hoping that it would have interesting examples like Freakonomics but it never did. Middle section 2.5, rounded up to 3 because of the intro/conclusion.