3.0


I can't really improve on Nikhil P. Freeman's Jul 26, 2011 review, so go read that.

I will just add that my disappointment with this book is probably due to a mismatch between what it is and what I had wanted it to be. What it is: a lightweight, heavily anecdotal introduction to the idea of implicit bias and unconscious decision-making. What I expected: a more in-depth, scientific exploration of the hows and whys. [a:Vedantam|1591693|Shankar Vedantam|https://s.gr-assets.com/assets/nophoto/user/u_50x66-ccc56e79bcc2db9e6cdcd450a4940d46.png] cites many studies I've seen discussed elsewhere in more detail--which makes this a good book for someone who has literally never been exposed to the idea of implicit bias and its relevance in our private and public lives, and never taken the implicit association test--but he also cites himself, referring to his own reporting on these topics more than I care to see. This is more narrative than detached investigation--if you don't believe implicit bias exists, [a:Vedantam|1591693|Shankar Vedantam|https://s.gr-assets.com/assets/nophoto/user/u_50x66-ccc56e79bcc2db9e6cdcd450a4940d46.png] won't persuade you; if you do, you already know this stuff and may, like me, be impatient with the storytelling approach. Too much anecdote, not enough science. But in browsing the Notes, you may find links to meatier sources.