A review by henrik_w
Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives by George Lakoff


A short and quick read. The best parts from it in my opinion: the “strict father” model that conservatives use versus the “nurturing family” model that progressives use – very enlightening. Also, how thoroughly conservatives have been able to frame a lot of issues – for example, the concept of tax relief (instead of looking at what you get for your money).

“Frames trump facts” and “the private depends on the public” are two another good points from the book. However, I had hoped that it would contain a lot more practical advice on how to use framing to your own advantage. There is a very good chapter at the end, with a lot of examples of how to respond to conservative talking points. But I would have liked more on that. Still, good and eye-opening.