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3.0

This is a worthwhile read with some interesting nuggets of social scientists' findings on how to 'move people' (whether that's moving them to buy something or moving hospital staff to wash their hands more to prevent infections). Parts of it are a little bit ted talk-y or corporate seminar-y, and I did get bored at a couple of points. But I think it would be a pretty good thing to read for many working people and is a bit nicer and better-intentioned than most books about "influencing people".

It's not really what I expected from the title, I thought it was going to be about ancient human history and early forms of trade and selling