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chris_chu 's review for:
如何讓人改變想法: 關於信念,觀點與說服技巧
by David McRaney
informative
inspiring
reflective
medium-paced
An essential read for how we form and change opinions. This book is just as advertised: An informative manual for how to change other's belief, a dive into how thoughts and theories spread across society, and a scientific guide into how all the things come into our head and form ideas through the lenses of cognitive psychology. And it delivers these topics in an organised manner very well.
I'm actually very surprised to see how many researches have been done to see if certain persuade technique works. This book introduces me to the likes of deep canvassing and street epistemology, and I learned a lot throughout the book not only how to change others, but, more importantly, why we believe what we believe. This book is the perfect pop psychology book: Good structure, solid scientific backing, deep personal stories, and real valuable daily implementations. My only critique would be that in the later chapters the logic and writing (or translating) is a bit messy compared to the earlier chapters, and I would like to see some examples of the "failed" attempts of those persuasion techniques and more insights into how the mass' idea changes.
Overall, I think this is a book much needed in our time and a worthy read for everyone living in this digital era, when the world is more polarized than ever before. If we can understand why we have different opinions and we have more similarity than differences among all social groups, we can have a lot more constructive discussion on the internet, and really use it as a force to drive humanity forward.
SURFPAD is such a badass acronym (and a important theory about why we disagree). We need it in every elementary school textbook.
I'm actually very surprised to see how many researches have been done to see if certain persuade technique works. This book introduces me to the likes of deep canvassing and street epistemology, and I learned a lot throughout the book not only how to change others, but, more importantly, why we believe what we believe. This book is the perfect pop psychology book: Good structure, solid scientific backing, deep personal stories, and real valuable daily implementations. My only critique would be that in the later chapters the logic and writing (or translating) is a bit messy compared to the earlier chapters, and I would like to see some examples of the "failed" attempts of those persuasion techniques and more insights into how the mass' idea changes.
Overall, I think this is a book much needed in our time and a worthy read for everyone living in this digital era, when the world is more polarized than ever before. If we can understand why we have different opinions and we have more similarity than differences among all social groups, we can have a lot more constructive discussion on the internet, and really use it as a force to drive humanity forward.
SURFPAD is such a badass acronym (and a important theory about why we disagree). We need it in every elementary school textbook.