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A review by bookaroundandfindout
Cultish: The Language of Fanaticism by Amanda Montell
adventurous
challenging
informative
reflective
medium-paced
5.0
Amanda Montell’s *Cultish: The Language of Fanaticism* is an eye-opening exploration of how language shapes not only the way cults operate but also the ways we engage with everyday organizations, from multi-level marketing (MLM) schemes to fitness communities. The book dives into the jargon and esoteric terminology used by cults like Heaven’s Gate and Scientology, as well as more familiar groups like MLMs and fitness centers, showing how specific words create a sense of belonging and shared purpose among members.
What stands out most in Montell’s analysis is how deeply layered the concept of a “cult” truly is. From high-control religious movements to seemingly harmless trends, Montell illustrates how the line between legitimate community and exploitation can blur when language is used to manipulate thoughts and squash independent thinking. Her discussion on the origin of the word "cult" was particularly enlightening, revealing how far the definition stretches beyond sensationalized media portrayals. She also interviews people that belong or belonged to some of these cults which adds to understanding the mind behind those that fall for cults.
Montell’s coverage of these cult-like behaviors extends even into everyday capitalist systems, particularly MLMs that prey on individuals seeking financial independence. The book brilliantly highlights the power dynamics involved in language, opening readers’ eyes to how seemingly innocent phrases can enforce control and loyalty. This fresh perspective on the power of words makes *Cultish* a thought-provoking read, compelling readers to reflect on the everyday groups they may belong to and the language that binds them.
Ultimately, the book underscores how language—whether through jargon, thought-terminating clichés, or emotionally charged phrases—serves as a tool of control, making you realize just how ubiquitous these tactics are in modern society. It’s not just about extreme cults anymore; *Cultish* shows us that the mechanics of influence are everywhere. This book definitely opened my eyes and I appreciate the nuances of language so much more now and have to think about the cults even I belong to.
What stands out most in Montell’s analysis is how deeply layered the concept of a “cult” truly is. From high-control religious movements to seemingly harmless trends, Montell illustrates how the line between legitimate community and exploitation can blur when language is used to manipulate thoughts and squash independent thinking. Her discussion on the origin of the word "cult" was particularly enlightening, revealing how far the definition stretches beyond sensationalized media portrayals. She also interviews people that belong or belonged to some of these cults which adds to understanding the mind behind those that fall for cults.
Montell’s coverage of these cult-like behaviors extends even into everyday capitalist systems, particularly MLMs that prey on individuals seeking financial independence. The book brilliantly highlights the power dynamics involved in language, opening readers’ eyes to how seemingly innocent phrases can enforce control and loyalty. This fresh perspective on the power of words makes *Cultish* a thought-provoking read, compelling readers to reflect on the everyday groups they may belong to and the language that binds them.
Ultimately, the book underscores how language—whether through jargon, thought-terminating clichés, or emotionally charged phrases—serves as a tool of control, making you realize just how ubiquitous these tactics are in modern society. It’s not just about extreme cults anymore; *Cultish* shows us that the mechanics of influence are everywhere. This book definitely opened my eyes and I appreciate the nuances of language so much more now and have to think about the cults even I belong to.