A review by dws405
Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

4.0

Classical economic theory is predicated upon the premise that choices are being made by rational beings, operating at full capacity of logic and reason. The only problem with applying classical economic theory in the real world is that the real world is comprised of humans. Humans are sometimes irrational, not logical, and short on reason. Are they then 'Misbehaving' when they make choices that go against classical economic theory? If we understand the 'behavior' driving economic choices can better policies be implemented that take into account our 'human' condition?

This book takes you on a journey from the realm of classical economic theory to behavioral economics by one of the founding fathers of behavioral economics. An enjoyable read.