A review by adambroud
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are by Seth Stephens-Davidowitz

4.0

A super fun and super interesting book. Basically, the author takes the stance that people lie on surveys. Which is of course true. People try to preserve an image of themselves, even when the only person that is going to know the response is themselves. The author's hypothesis is that for a lot of those problematic questions (typically questions related to racism, sexual behaviors, and other topics thought of as embarrassing), we can find the true information through google search information.

The book is interesting and entertaining in it's display of google insights. I highly recommend it to anyone who creates surveys. We're currently in a big data revolution, so why not find out how big data can work for you?