3.0

I'm not sure if I should give this book two or three stars. The characters were a little flat, the tone could get a little preachy, and I'm left thinking the book isn't quite as clever as the author thinks it is. I did finish it however, and I didn't want to stop reading it in the sense of a did not finish book. I also enjoyed the whole conversation about memes and genes. At the very least, the book has made me want to try another Moore book at some point.