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3.0

I'm sure five years ago this would have been more revolutionary to me but now it's more of an industry standard, the long tail. It was interesting to see how Anderson formulated the long tail, it's development as an economic trend for pop culture. It's also a good example of how quickly online technology is changing. At the publication YouTube was an infant and now it's exploded in terms of mainstream and "long tail" content. Also Facebook is not mentioned, only MySpace. Oh the times, they are a-changing.