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klacebo 's review for:

2.0

An interesting first part, it helps highlight how gentle nudges can help people make helpful (to themeselves) decisions. There is a danger where such tactics can be used by advertising companies for more "sinister" uses, but overall it can be useful in the workplace and certain governement policies, for example regarding Environmental Protection, Lower Emissions etc.

My main issue is that the second (and largest) part mentions heavily US society and government policies by the G.W.Bush Administration (2001-2008), and as such is pretty useless and uninteresting outside of the USA. Furthermore, it is dated because most policies mentioned are prior to Obama's presidency, and, more importantly, prior to the financial crisis of the late 2000s.