A review by deeparcher
Imagine: How Creativity Works by Jonah Lehrer

5.0

I've been reading all sorts of books about creativity recently and this one had insights that the others haven't had yet. For example, the color blue spurs creativity, scientists now can predict when you're going to have a flash of insight 8 seconds before it actually happens, and non-judgmental brainstorming sucks as a creative exercise. If you're interested in learning more about how the brain functions to make creative leaps and how you can build your own creativity, this is a good start.