A review by loritian
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

5.0

Epic! Would you expect less? I didn't which is why I didn't blink at forking over the $10 for my Kindle edition. I've been reading the daily posts from Joe's CMI (Content Marketing Institute) for over a year. I was already a fangirl. I already was familiar with some of the points of the book as well as Joe's General marketing philosophy. What is missing from the scattershot if blog posts is the overarching frame that is readily apparent in the longer book format. If you are one of the umpteen folks who've approached me over the last few years asking "for an hour's worth of my time" so I can sketch out a quick plan if action for them, this fact is for you. Joe doesn't even begin to talk of social media channels until he hits the 60% mark of the book. Brilliant. And there's much to love in this book. Joe's target audience is the folks who answer to the C-suite of corporate America, but content creators and content consumers of more modest enterprise will find much value in the read. The real cost for an epic 500 word blog post? $500 in house. $150 freelanced. That's quality you won't find at 5 rupees a word. Thanks, Joe!