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A review by themorganburke
The Price by Armen Keteyian, John Talty
3.0
~3.5- A book that covers the madness of NIL, the transfer portal, and the conference consolidation in the NCAA thru a series of short stories similar in style to Michael Lewis’s book “Boomerang”.
Parts of it were great but it dragged on too long and also strangely missed two of the biggest facets of NIL: 1)there is now an entirely new wave of specialized coaches like Deion Sanders who are thriving in this marketing first world (he is not in the book at all) and 2) the stories on how athletes like Caitlin Clark are using NIL brand deals to advance their sports is completely missed amongst the bizarre number of chapters I’d describe as basically “accounting and spreadsheet debates”.
Parts of it were great but it dragged on too long and also strangely missed two of the biggest facets of NIL: 1)there is now an entirely new wave of specialized coaches like Deion Sanders who are thriving in this marketing first world (he is not in the book at all) and 2) the stories on how athletes like Caitlin Clark are using NIL brand deals to advance their sports is completely missed amongst the bizarre number of chapters I’d describe as basically “accounting and spreadsheet debates”.