A review by nina_rod
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions by Michael Moss

4.0

Really great book about how the food industry is not just feeding America but getting us addicted to its foods. I say America because some of the ingredients in our processed foods are not allowed in other countries. How the food industry exploits our evolutionary desires for fat, salt and sugar and formulates it for optimal addiction. The author is very generous to the food industry, not calling them evil, but doing things from a marketing standpoint. If you can tweak foods, to make it more addictive, it helps with sales. Lots of sciency studies and facts to talk about our evolutionary desires for what we like to eat. And it’s terrible how companies are allowed to exploit that instead of regulation stepping for our public health. Instead it’s on the consumer with the old adage Buyer Beware.