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A review by avery246813579
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire by Brad Stone
5.0
The second book in the Amazon/Jeff Bezos story, Brad Stone strikes gold in another fascinating story about this global empire and its ever-evolving King. This is a must-read for those who are currently or those wanting to run a business. The stories and processes Bezos set for Amazon are incredibly useful for any business or entrepreneur.
The book details the founding of many Amazon projects, like Alexa, AWS, Marketplaces, Amazon Go, Prime Day, Prime Video, Whole Foods, Amazon Fresh, Amazon HQ 2, and expansion into India and Mexico. We also get to see more of Jeff Bezos's interests like his acquisition of The Washinton Post, and the continued growth of Blue Origin. Each story on these projects details the reasons why they succeeded and the failures they endured throughout their founding.
You also get a riveting story about the criticism and government pushback on this ever-growing monopoly. The battle between Amazon vs. New York, Amazon vs. the US Government, and Amazon vs. India. The story also details the highly scandalous end of Jeff Bezos and MacKenzie Scott and the subsequent start of Jeff Bezos and Lauren Sánchez.
You also get to learn a lot about Amazon's struggle with the blue-collar working class and the high-class executives. Amazon's disdain for unions, and their fight to stop their workers from uniting. You also learn how the pandemic ballooned Amazon's Market Cap and continued to grow Bezos's net worth while their workers were suffering in Amazon Service Centers.
I'd highly recommend this book to anyone in a business role. I think this and Brad Stone's Everything Store are must-reads, and I'll continue returning to them for more inspiration and ideas.
The book details the founding of many Amazon projects, like Alexa, AWS, Marketplaces, Amazon Go, Prime Day, Prime Video, Whole Foods, Amazon Fresh, Amazon HQ 2, and expansion into India and Mexico. We also get to see more of Jeff Bezos's interests like his acquisition of The Washinton Post, and the continued growth of Blue Origin. Each story on these projects details the reasons why they succeeded and the failures they endured throughout their founding.
You also get a riveting story about the criticism and government pushback on this ever-growing monopoly. The battle between Amazon vs. New York, Amazon vs. the US Government, and Amazon vs. India. The story also details the highly scandalous end of Jeff Bezos and MacKenzie Scott and the subsequent start of Jeff Bezos and Lauren Sánchez.
You also get to learn a lot about Amazon's struggle with the blue-collar working class and the high-class executives. Amazon's disdain for unions, and their fight to stop their workers from uniting. You also learn how the pandemic ballooned Amazon's Market Cap and continued to grow Bezos's net worth while their workers were suffering in Amazon Service Centers.
I'd highly recommend this book to anyone in a business role. I think this and Brad Stone's Everything Store are must-reads, and I'll continue returning to them for more inspiration and ideas.