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A review by cameroni999
Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland
5.0
Incredible book, that uses psychologic as opposed to a pure data-driven approach. Includes some psychological themes of:
Minimising downside risk
Decoy effects to have a comparison point to anchor too
Signaling
Status driven behavior (Swapping gold for iron in Spain for a war effort with a stamp saying you swapped gold for iron)
Alchemy also claims we've solved a lot of the simple logical problems, and are hence left with an oversized number of psychological problems. Interesting.
Minimising downside risk
Decoy effects to have a comparison point to anchor too
Signaling
Status driven behavior (Swapping gold for iron in Spain for a war effort with a stamp saying you swapped gold for iron)
Alchemy also claims we've solved a lot of the simple logical problems, and are hence left with an oversized number of psychological problems. Interesting.