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A review by dylancampbell
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
3.0
It seems The Four has received mixed reviews and I can understand why. The biggest issue with this book might be that, despite providing sources, it feels like a biased presentation. Next is that Galloway, in an attempt to reach as wide an audience as possible, writes in a colloquial manner that is grating.
The book is interesting, however; it provokes thought and forces you to consider the power of these companies and their effect on the world.
Go in with an open mind and remember that just because this book says so doesn't mean that's the way it is and always will be. Think critically and don't let the surface arguments sway you - dig deeper and gather more information before making your decision.
The book is interesting, however; it provokes thought and forces you to consider the power of these companies and their effect on the world.
Go in with an open mind and remember that just because this book says so doesn't mean that's the way it is and always will be. Think critically and don't let the surface arguments sway you - dig deeper and gather more information before making your decision.