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A review by drewflynn
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
4.0
4.5/5
The book has some great moments, but more times than I'd like the author's "true feelings" on these big companies distracts from the points he's trying to make. Yes, he hates these companies. Yes, after reading this you'll start to consider your feelings on them as well. There is a line however dividing honest criticism vs. childish whining, and sometimes he goes over it.
Pros:
- Valid Critiques of Companies' flaws
- Amazon, Facebook, and Google Sections
- Chapter on a possible "Fifth Horseman"
- Self-help chapters .. they're done effectively and rather refreshingly
- Perspective on 21st Century Colleges in America, provides good insight as an NYU Professor
Cons:
- Apple Section
- Calling out these companies with emotionally-charged claims rather than valid criticisms
The book has some great moments, but more times than I'd like the author's "true feelings" on these big companies distracts from the points he's trying to make. Yes, he hates these companies. Yes, after reading this you'll start to consider your feelings on them as well. There is a line however dividing honest criticism vs. childish whining, and sometimes he goes over it.
Pros:
- Valid Critiques of Companies' flaws
- Amazon, Facebook, and Google Sections
- Chapter on a possible "Fifth Horseman"
- Self-help chapters .. they're done effectively and rather refreshingly
- Perspective on 21st Century Colleges in America, provides good insight as an NYU Professor
Cons:
- Apple Section
- Calling out these companies with emotionally-charged claims rather than valid criticisms