A review by richardbakare
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell

5.0

I was initially skeptical when I saw that Malcom Gladwell had written a follow up to his breakout success “The Tipping Point.” I couldn’t see how he could find anything novel to say on a subject he covered so well the first time. I was admittedly proven wrong from the first chapter. Mono cultures. Gladwell goes levels deeper in this one and uses epidemics as the lens in which we analyze what is the tipping point when a pattern becomes endemic.

This book produces a feeling that many of the problems spread and become critical mass is uniquely American thing. Specifically in how mono-cultures are key in how patterns become part of the cultural zeitgeist. The insights within also shed much light onto why so much decision making in America goes against one’s own self interest.

Gladwell also offers up solutions that when reviewed have been painfully in front of us all the time. One area of improvement that specifically stuck out to me was on the power and importance of diversity to stave off epidemics.
He also argues effectively for accountability systems and strength in our public institutions. The other gem is in how monocultures can also be used thoughtfully to shift public opinion.

This book preserves all of his trademark style, complete with deeply enthralling anecdotes that weave in and out of analytical discussions. More importantly, he delivers once again on that focused root cause search for the truth that is absent in so much of journalism and the American thought process today. I am thinking of making this one the Holiday present I give out for 2024.