A review by robwcote
The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson

3.0

Read this at work. Never thought much about how to go about sales before, but I think the challenger process as outlined in this book makes a lot of intuitive sense. There are some elements I think would be challenging to pull off, and I'd love to see an argument made for one of the other sales styles mentioned in this book. Overall, though, this was a nice, perspective-shifting read on something pretty important.