vornaskotti 's review for:

Bad Science by Ben Goldacre

5.0

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This is a must-read book for every journalist who has even a remote chance of getting to write science news - especially if it's a light entertaining piece, or about health and medical science. I've rarely read a book that's this entertaining and informative at the same time. Goldacre has a delicious amount of light snark for alternative medicine, pharmaceutical companies, media's science reporting and scientist who really haven't done their job properly. Under the snark the book is quite informative and a handy introduction to the underhanded techniques shared by both alternative medicine AND the big pharma they so vocally oppose, the techniques used in tricking media to publish crap science that wouldn't hold water in proper journals, and - perhaps the most surprising of all - how PR companies literally buy entertaining science news: the formula for the worst day in a year, or the sexiest walk, anyone?