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Some good things to think about in terms of experimentation and iteration when doing product development. Very little is limited to startups, I found but the continual reification of startups quite off-putting. I try to take the intelligent bits and keep them in mind for my own work, but the complete lack of self-awareness with regard to the deeply problematic aspects Silicon Valley startup culture — not to mention the near complete conflation between users, customers, and investors — undermines the otherwise valuable recommendations. I think one can get a better idea of such patterns from Creative Selection by Ken Kocienda.