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A review by davemmett
Dataclysm: Who We Are by Christian Rudder
5.0
OKTrends was the first blog I read that did a great job of combining "Big Data" with real world, interesting questions that you could bring up in social situations (like, what do white people really like?). This book is sort of a long extension of that blog, mapping out how we can use data to really understand our behaviour in a way that we otherwise couldn't.
While most of the insight in the book remains fairly trivial (Belle and Sebastian is the whitest band), it's exciting to think of the opportunities that exist today (and in the near future) to use the sorts of data sets he discusses (Twitter, Google, Facebook) to really understand out behaviour in meaningful ways.
It's a fun read.
While most of the insight in the book remains fairly trivial (Belle and Sebastian is the whitest band), it's exciting to think of the opportunities that exist today (and in the near future) to use the sorts of data sets he discusses (Twitter, Google, Facebook) to really understand out behaviour in meaningful ways.
It's a fun read.