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A review by corinnemercury
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
5.0
By far my favourite book out of the 4 business books Gary Vaynerchuk's released so far. Clear and tight writing, it cuts through the bullshit of so many other business books and gets straight to the point. Plenty of philosophical ideals in it, but it also gives plenty of useful, practical information, from the 6 things that characterise outstanding content, to saying exactly the type of content you need to produce for the main social media channels in order to, ahem - "crush it" i.e. Facebook, Twitter, Pinterest, Instagram, Tumblr, LinkedIn. The main philosophy of "jab, jab, jab, right hook" is explained so clearly it doesn't even feel like business jargon at this point. His best work so far!
Some fav quotes:
"content is king, but context is God"
"aspiration & acquisition are two of the most powerful human drivers that lead people to buy"
"social media channels are storytelling venues, not distribution centres"
Some fav quotes:
"content is king, but context is God"
"aspiration & acquisition are two of the most powerful human drivers that lead people to buy"
"social media channels are storytelling venues, not distribution centres"