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A review by nzagalo
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
4.0
If you’re working with social media from the content perspective, this is the book to go. Pulizzi really knows what he’s talking about, presenting us with plenty of detail and helpful guidelines to develop actual and complete strategies.
The book is not written specifically for social media, its goal is wider, grounded in the content marketing, this new approach that says: brands and companies must give something, create experiences instead of just selling products, to gain followers.
If you're afraid because of the book being already from 2013, I must say it’s still completely up to date in terms of concepts and possible implementations.
The book is not written specifically for social media, its goal is wider, grounded in the content marketing, this new approach that says: brands and companies must give something, create experiences instead of just selling products, to gain followers.
If you're afraid because of the book being already from 2013, I must say it’s still completely up to date in terms of concepts and possible implementations.