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A review by juci
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success by Gary Vaynerchuk
informative
relaxing
fast-paced
1.0
The concepts outlined in this book are nothing earth-shattering. I didn’t get much new information out of it, but it was an easy and pleasant enough read. However, I found it extremely repetitive. If we took out all of the fluff, this book could’ve been a blog post.
I also got the sense (especially in parts II and III, which are about real-life scenarios and exercises on how we can implement the 12 and a half emotional ingredients outlined in Part I) that the the aim of the book was really to sell you something, to get you to visit his website/social media pages and use his hashtags, and to promote GaryVee’s brand and companies.
Overall, it was a quick and easy read, but I was disappointed with its contents.
I also got the sense (especially in parts II and III, which are about real-life scenarios and exercises on how we can implement the 12 and a half emotional ingredients outlined in Part I) that the the aim of the book was really to sell you something, to get you to visit his website/social media pages and use his hashtags, and to promote GaryVee’s brand and companies.
Overall, it was a quick and easy read, but I was disappointed with its contents.