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A review by baralong
The LEGO Story: How a Little Toy Sparked the World's Imagination by Jens Andersen
5.0
As an AFOL, obviously, I'm a big fan of Lego, but this history has given me a view of the company beyond the product I enjoy. It's amazing to follow its growth from a carpenter and wooden toy manufacturer, that was right on the edge of failure, to one of the biggest brands and companies in the world. Also that a company that large could still be family owned!
Reading the back story hasn't taken away my love for the product, but knowing the history makes it feel more personal/human. I've never really given the company much thought.
Highly recommended reading.
Reading the back story hasn't taken away my love for the product, but knowing the history makes it feel more personal/human. I've never really given the company much thought.
Highly recommended reading.