A review by baralong
The LEGO Story: How a Little Toy Sparked the World's Imagination by Jens Andersen

5.0

As an AFOL, obviously, I'm a big fan of Lego, but this history has given me a view of the company beyond the product I enjoy. It's amazing to follow its growth from a carpenter and wooden toy manufacturer, that was right on the edge of failure, to one of the biggest brands and companies in the world. Also that a company that large could still be family owned!

Reading the back story hasn't taken away my love for the product, but knowing the history makes it feel more personal/human. I've never really given the company much thought.

Highly recommended reading.