scorpiodonut 's review for:

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter

1.0

---

The facts and studies in this book are interesting but there's no thesis or through line. He writes about Olympic record setters and rat experiments and gambling but doesn't really tie them together.

It's a hacky attempt to be Malcom gladwell but with none of the charm.

And with the pace of technology, some parts are quickly out of date.