A review by areadingraven
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

2.0

This one was okay- if you've read other books on the subject, there's nothing new here. If you're unsure of any of the studies that the author mentions, be sure to look it up. I was puzzled by a few of the generalizations and needed some more information to understand the bigger picture.