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wildc's Reviews (196)
Firstly the title is confusing because it suggests e-commerce when in fact the E stands for Entrepreneur. There are a few good concepts (which are now being more convincingly and helpfully explained by others) but the writing style is insufferable. Suffice it to say that Mr Gerber finally killed my patience when he said that the only reason to build a business is to eventually be able to sell it. If you're looking to build something that resembles IBM or McDonald's, this is the book for you. Otherwise save your money and attention for something else.
I wanted to love this book - and I certainly do love the beautiful binding and design - but in the end I lost the will to finish it. I’m a big fan of Einstein as I share his birthday but he wasn’t a saint and the folksy portrayal of his relationship to his wife and son are simplistic to say the least, and that ultimately put me off the book, much as I love the overall premise.
Shortish book about completely unreal picture social media gives us of someone else’s life.
