Larry D. Kelley

10 books

Advertising Account Planning: A Practical Guide by Larry D. Kelley, Donald W. Jugenheimer

Advertising Account Planning: A Practical Guide

Larry D. Kelley, Donald W. Jugenheimer

200 pages • paperback • 2006

informative reflective medium-paced
Advertising Account Planning: Planning And Managing An Imc Campaign by Larry D. Kelley, Donald W. Jugenheimer

Advertising Account Planning: Planning And Managing An Imc Campaign

Larry D. Kelley, Donald W. Jugenheimer

214 pages • 2010

informative medium-paced
Advertising and Public Relations Research by Larry D. Kelley, Donald W. Jugenheimer, Jerry Hudson

Advertising and Public Relations Research

Larry D. Kelley, Donald W. Jugenheimer, Jerry Hudson

384 pages • hardcover

nonfiction business economics
Advertising and Public Relations Research by Larry D. Kelley, Donald W. Jugenheimer, Jerry Hudson
Advertising and Public Relations Research
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Larry D. Kelley, Donald W. Jugenheimer, Jerry Hudson

Advertising and Public Relations Research

Larry D. Kelley, Donald W. Jugenheimer, Jerry Hudson

384 pages • hardcover

nonfiction business economics
Advertising Management by Fogarty Klein Monroe, Larry D. Kelley, Donald W. Jugenheimer

Advertising Management

Fogarty Klein Monroe, Larry D. Kelley, Donald W. Jugenheimer

288 pages • 2009

informative slow-paced
Advertising Management in a Digital Environment: Text and Cases by Larry D. Kelley, Kim Bartel Sheehan

Advertising Management in a Digital Environment: Text and Cases

Larry D. Kelley, Kim Bartel Sheehan

202 pages • digital

nonfiction business
Advertising Media Workbook and Sourcebook by Larry D. Kelley
Advertising Media Workbook and Sourcebook
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Larry D. Kelley

Advertising Media Workbook and Sourcebook

Larry D. Kelley

380 pages • paperback • 2004

Advertising Strategy: A 360 Degree Brand Approach by Larry D. Kelley, Kim Bartel Sheehan
Advertising Strategy: A 360 Degree Brand Approach
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Larry D. Kelley, Kim Bartel Sheehan

Advertising Strategy: A 360 Degree Brand Approach

Larry D. Kelley, Kim Bartel Sheehan

235 pages

Cases in Advertising Management by Larry D. Kelley, Donald W. Jugenheimer

Cases in Advertising Management

Larry D. Kelley, Donald W. Jugenheimer

120 pages • 2009

informative medium-paced
You've screwed up. Now What?!: How to maintain your job and dignity after a major screw up. by Larry D. Kelley

You've screwed up. Now What?!: How to maintain your job and dignity after a major screw up.

Larry D. Kelley

112 pages • paperback

nonfiction business medium-paced